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Sustainable AI Starts with Trustworthy AI

Connecting AI ethical principles to day-to-day project execution

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  • AI
  • PMI Global

Sustainable AI is often discussed in terms of environmental impact, but it also includes trust, fairness, accountability, and long-term value. PMI’s Trustworthy AI framework helps project teams consider these effects together as AI initiatives are designed, governed, and managed.

As organizations accelerate their adoption of artificial intelligence, many have responded by defining ethical principles. However, the real challenge lies in translating those high-level principles into the day-to-day decisions and delivery processes that shape AI outcomes.

The framework groups trustworthy AI into five core areas: societal responsibility, responsible use, transparency, governance, and algorithmic explainability. These areas provide a practical approach to embedding trust directly into project lifecycles, risk management, and governance checkpoints.

Project professionals sit at the center of this execution challenge. By integrating trustworthy AI into business cases, requirements, risk management, and ongoing monitoring, they help ensure that AI systems deliver lasting value and maintain human accountability.

Recap

Key takeaways

  • Sustainable AI requires project teams to consider environmental, social, economic, and trust-related effects together.
  • PMI’s Trustworthy AI framework helps organizations translate ethical principles into day-to-day decisions.
  • Project professionals play a critical role in operationalizing AI through disciplined execution and governance.
  • AI must be managed as a living system with ongoing monitoring, transparency, and accountability.

Key themes

  • Artificial Intelligence
  • Project Management
  • Sustainability
  • Governance
For PM professionals

Why it matters

Project professionals in Lebanon face increasing demands to adopt artificial intelligence within their organizations. This guidance highlights the necessity of moving beyond high-level ethical principles to embed structured governance, transparency, and accountability directly into project delivery.

By applying practical frameworks to AI initiatives, local project leaders can better manage risks, ensure sustainable long-term value, and maintain stakeholder trust throughout the project lifecycle.

About the author

Meet the author

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Ms. Kathleen Walch

Director of AI & Community at Project Management Institute

Ms. Kathleen Walch leads initiatives to advance AI innovation in project management at the Project Management Institute (PMI), the world’s leading association for project professionals.

She was the founder and managing partner of Cognilytica, where she co-developed the Cognitive Project Management for AI (CPMAI) methodology. She holds the CPMAI certification and is a lead instructor on CPMAI courses and training. Before Cognilytica, she founded HourlyBee, an online scheduling system for home services, and was a key part of the direct marketing operation at Harte Hanks.

She was selected to join the OECD’s ONE AI Expert Group on AI risk and accountability, and helped launch the AI working group at ATARC, which she chairs. She co-hosts the AI Today podcast, contributes regularly to Forbes and to TechTarget’s Enterprise AI site, and judges the SXSW Innovation Awards. She holds a degree in marketing from Loyola University.

Connect on LinkedIn ↗ with Ms. Kathleen Walch (opens in a new tab)

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